Yamamay opens its first sustainable store in the heart of Siena. The concept of this new space is characterised by a balanced and sustainable 360° design that puts the needs of the customer and the planet at its centre. The Italian brand has relied on Integra Fragrances to define an exclusive fragrance that is diffused in the environment and designed with eco-sustainable principles. Among its ingredients, carefully dosed to limit emissions and reduce environmental impact are: cassis, fig, iris, tonka bean, cedar wood, vanilla and mosses. In the stores accessorized with the brand's summer collection, predominantly swimwear, a specific fragrance evokes exotic destinations and makes you dream of holidays by the sea. It is “Nude Escape”, a bold creation where unripe and crunchy coconut meets milky notes, lymphatic nuances and crunchy fruity touches.