Via San Pietro all’Orto, Milan. Aspesi celebrates its 50th anniversary with the opening of the new Milanese flagship shop. Nine windows and two floors of pure Aspesi identity. Something new makes it even more distinctive: “Unscented”, the corporate fragrance dedicated to a timeless classic brand and style. The fragrance is based on two unique raw materials, lily of the valley and ambroxan, which merge to form a new compositional scheme, totally devoid of top notes. A minimalist, contemporary and unique result.
Development and diffusion of olfactory identity