Case history /

MaxMara

The Sophisticated Face of Sobriety

Elegant and refined. Sober, yet distinct. This is the vision of a woman according to MaxMara. “Menthe Fraîche” is inspired by these same ideals of femininity and welcomes customers in stores all over the world into a harmonious, dynamic atmosphere. For a shopping experience with a subtle, yet incredibly engaging elegance. “Menthe Fraîche” was born from the idea of an elegant and contemporary woman who knows the difference between sophistication and appearance. It is a true hymn to timeless MaxMara elegance. Harmonious, fresh, vital, and surprising. “Menthe Fraîche” is simple but sophisticated. The brilliance of grapefruit and the freshness of peppermint are wrapped around a heart of damask rose. Touched by green tea and wrapped in soft white musk, “Menthe Fraîche” gives the environment a dynamic, authentic and distinctive touch.

Services

Development and diffusion of olfactory identity

Elegant and refined. Sober, yet distinct. “Menthe Fraîche” is the MaxMara signature scent.

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