Case history /

Bulgari

Scent of an Icon

Bulgari’s eaux parfumées collection is a true icon of the olfactory industry all over the world. For years, we have been at the side of this luxury house to give wings to its essences, diffusing their scents in museums, events and stores all over the planet. It is not always necessary to create a signature scent from scratch. If the fragrance of a brand is already an icon, our task is to make the most of it. Which scents should be used in the Bulgari stores? Easy, the collection of scents based on tea enriched with spices that has made the Bulgari identity unmistakable throughout the world. “Eau Parfumée au Thé Vert”, embellished with citrus and orange blossom, a tribute to Japanese green tea, was created in 1992 by the famous Jean-Claude Ellena. Coupled with the renowned travertine of Peter Marino, it is perfectly consistent with the format. This is the fragrance that welcomes customers with sophisticated elegance in all the Bulgari flagship stores in the world.

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Brand fragrance diffusion

“Eau Parfumèe au Thè Vert” welcomes the Maison’s customers inside the stores.

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