Company

Integra Fragrances develops customised olfactory identities for some of the most fascinating international brands, harnessing the power of scent to create unique experiences. Thanks to an innovative proprietary remote control technology, with its creations it is able to scent both indoor and outdoor spaces. Founded in 2006, Integra Fragrances is one of the leaders in offering a complete range of olfactory branding services to luxury, fashion, hotel and design companies, including banks, museums, airlines and large yachts. Olfactory branding is the innovative form of sensory communication that translates the essence of a brand into a unique scent, capable of increasing its personality, distinctiveness and value.

Our Values

Customisation

It distinguishes every area of our business: from olfactory development for each project, to the study of a dedicated packaging for each product, to tailor-made technical projects.

Innovation

We are committed to offering cutting-edge solutions. We invest to improve our technology, adapting it to new applications.

Wellness and Sustainability

We take care of the quality and comfort of the air to protect health and restore environments that provide well-being.

Customer satisfaction

We anticipate the needs and satisfy the wishes of our customers thanks to flexibility, assistance, a turnkey model and integrated tailored projects.

Exclusive Design

An Italian flair and attention to detail permeate our projects. Our Atelier approach allows us to always offer exclusive solutions.

"Integra Fragrances aims to become the global reference in the development of olfactory identities capable of acting as branding and communication springboards for brands. We want to be recognized as promoters of a concept of global well-being, by offering, with our scents and cutting-edge technologies, environments that make you feel good."

Lorenzo Cotti, CEO & Founder

Global coverage

History

2006

Integra Retail was born in Reggio Emilia from an idea by Lorenzo Cotti; the company designs formats for retail and takes the first steps towards olfactory diffusion in the sportswear and automotive sectors. The brands that believe in the communicative power of scent are still few and technologies are still at the prehistoric level.

2011

The company focuses its business on the development of olfactory identities and expands the application to new sectors: Integra Fragrances is born. From fashion to luxury, more and more brands rely on Integra to create their own olfactory signature and offer refined and unique shopping experiences.

2012

Integra Fragrances is equipped with the first remote-controlled device to scent ducted environments. Establishes a technical engineering department and a worldwide service and maintenance network.

2014

The company opens an office in Hong Kong to technically oversee the APAC Region.

2016

The complementary service of product development is established. For customers who intend to translate their olfactory signature into a tangible finished product, Integra Fragrances designs exclusive packaging, procures components, produces, assembles and packages.

2018

Integra Fragrances updates its image and launches a new logo and website. To offer a sensory experience that dispenses with physical shopping, the company develops a range of solutions to scent e-commerce boxes.

2020

With the outbreak of the Covid-19 pandemic, Integra Fragrances redesigns and patents its technology, which can thus be used both to scent and to sanitise the environments in which it is installed from viruses and bacteria.

2021

Integra Fragrances becomes a Benefit Company. The company makes social and environmental sustainability explicit in its corporate by-laws as an asset of fundamental importance and commitment to the future.

2022

Integra Fragrances' service evolves towards complete management of air quality: in indoor environments, scent is a tool for communication and branding, and maintaining air quality ensures health and helps reduce energy waste. At the CNR headquarters in Rome, Integra Fragrances receives the National Innovation Award, from the President of the Italian Republic and awarded by the COTEC Foundation to the 45 most innovative companies that stand out to change our country for the better.

2023

The new Milan office opens for Integra Fragrances, in the heart of the Milanese capital.

Our team

Scent is emotion, and emotions do not exist without the people experiencing them. The history and life of Integra Fragrances are traced by the people who give life to the different business areas and who, with passion and dedication, are committed to giving their best. Innovative spirit, creativity and competence distinguish the company team. Well aware of the value of human capital for its success, today Integra Fragrances invests 7% of its turnover in personnel training.

“Innovation is in our DNA. Our constant commitment is aimed at offering cutting-edge solutions and investing to improve our technology, while adapting it to new applications. The award of the President of the Italian Republic conferred on us as one of the top 45 most innovative companies in the country in 2022, is the green light that encourages us to continue investing in research and development."

Research & Development

"Our uniqueness lies in the customisation of the projects we develop for partner brands, after a careful study of the needs in terms of image and communication that each brand intends to convey. Knowledge of perfumery raw materials, expertise in olfactory evaluation, constant training and correct technical language allow us to translate the identity of a brand into a unique fragrance, in a continuous dialogue with the most important fragrance houses worldwide."

Fragrances Development

"For over 15 years, we have been designing and installing fragrance systems in over 50 countries around the world, in completely different structures and multiple sectors ranging from hotels to large yachts, luxury stores and banks. Our technical know-how, flexibility in intervention, care in assistance and the constant evolution of our technology distinguish us in providing our customers with a quality service that is always aimed at their specific needs.”

Technical & Engineering

"At Integra Fragrances we offer the possibility of applying the olfactory identities that we create to different types of finished products. We propose tailor-made solutions, developing each project in synergy with the customer in all its phases, from creative briefing to regulatory aspects and logistics. It is a dynamic and stimulating activity, the result of constant research on the most innovative and ecological trends and materials to produce valuable objects destined to last over time.”

Product Development

"The possibilities of applying an olfactory identity for a brand are manifold, both at the channel and medium level: from traditional physical retail we move to omnichannel scenting of e-commerce boxes and multi-sensory digital experiences; from scenting of environments we move to the creation of cosmetic finished products or home fragrances. We are constantly by our customers’ side as their partners, on a path of common growth, always with a tailor-made approach.”

Sales

"Integra Fragrances continues on its growth path with the dual objective of maintaining economic-financial and equity sustainability. With the transformation into a Benefit Corporation, we want to extend the benefits of our value chain to all our stakeholders, while contributing to the dissemination of an inclusive olfactory culture, respectful of the environment and the entire community.”

Finance

“Scent evokes and involves more than images and words because it speaks the language of emotions. Giving a brand olfactory identity allows it to create an unbreakable bond with its customers, offering them a unique and unforgettable experience. Our expertise allows us to understand the strategic needs of brands and guide them in the search for creative and innovative solutions. Our daily commitment is aimed at creating a global olfactory and scent culture.”

Marketing & Communication