Case history /

Fendi

Eternal Roman Charm

Fendi is a secret door that opens onto the timeless heart of Rome. It is audacity and breathtaking beauty. “Ambre Romain” gathers all the charm of the Roman brand in an essence enlivening not only Palazzo Fendi but also its flagship stores all over the world. Art, culture, history and beauty. Reflected with absolute trust in an essence. And that’s not all. It is also a new point of reference. It was necessary to verify the compatibility of the formulation with the high quality items displayed in the stores. A test carried out over 6 months with the help of the most modern technologies allowed us to guarantee the security of our diffusion systems to Fendi. In collaboration with the famous French perfumer Olivia Giacobetti, Integra Fragrances translated the unmistakable soul of Fendi into an unprecedented olfactory work of art. “Ambre Romain” is a game of prestige, a nocturnal journey and a carousel of suggestions. Leathery notes prevail, softened by a powdery side. Hints of patchouli tell the story of a charming vintage boutique. “Ambre Romain” is a fur coat made into poetry.

Services

Development and diffusion of olfactory identity

“Ambre Romain” is the Fendi signature scent.

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