Technology, innovation, modernity: a shoe designed for the future. “Tonic” is an amazing, courageous olfactory identity designed to project the Italian brand towards an imaginary future. In perfect coherence with the new “Geox Respira” (Geox Breathes) communication campaign, we identified amber woods as the protagonists of Geox's scent identity. Transparency, technology and progress are the concepts transmitted to perfection by Iso E Super and Ambroxan molecules. Bold, current, and avant-garde. “Tonic” is a fragrance with a great personality. Amber woods are the essence of technology. The exclusivity of frozen bergamot, the authenticity of juniper and the aromatic touch of black pepper contribute to its decisive character. “Tonic” is memorable, distinctive and decidedly effective.