Case history /

Serapian

A bag translated into a fragrance

Serapian opens its first boutique in Via della Spiga, in Milan's fashion district. It is dominated by the minimal and refined taste that distinguishes the historic house. Birch wood, steel, natural resins... High quality materials for an interior that enhances the preciousness of the collections. “Leather Wood” was born with the same goal. While the iris and ambergris seem to follow each other in an endless dance, the nuances of incense and myrrh evaporate from the base note, sealing the note with an authentic and distinctive touch. A sophisticated blend of woods, some creamy, while others lightly smoked, evokes a timeless classic. “Leather Wood” is the fragrance transposition of a leather bag forged by the know-how of artisan hands and conceived by a mind dedicated to luxury. The olfactory signature scent welcomes and delights customers in the stores in Milan (Via della Spiga) and Rome (Via del Babuino).

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Development and diffusion of olfactory identity

“Leather Wood” is the fragrance transposition of a leather Serapian bag.

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