Urban Vision is a leading player in out-of-home maxi-advertisements. In collaboration with Atelier Fragranze Milano, which has overseen the development of fragrances, we have created a new diffusion technology for Urban Vision’s large outdoor areas. The scented billboards mark a new frontier in the world of advertising. Room scents evolve and becomes urban accessories, to involve the public in increasingly immersive and memorable experiences and communications. Secured in watertight structures, the systems are controlled 24/7 remotely and are invisible from the outside. Designed specifically for each location, they allow for diffusing scent in large urban areas with the highest standards of performance and safety. They diffuse a wide range of fragrances, some even 100% natural, created for Urban Vision by the Italian designer Luca Maffei. A small but huge revolution in the world of advertising, for a truly unforgettable communication style.