Case history /

Solferino 28 week

Travelling through time on the occasion of the solferino 28 week

Travelling in the past, as well as in the future, was possible thanks to special "time machines" lifts that welcomed the public at the Corriere della Sera headquarters, from 17 to 23 April 2023. Inside, exclusive fragrances by Integra Fragrances told two different stories. One fragrance projected everyone into the past, in the early years of the paper's activity, in a building of Old Milan that has preserved the charm of antique furniture, treated with wax and covered by a thin layer of dust. Another fragrance, on the contrary, transported us into a dynamic future, where humanity has found a new dimension and electric mobility allows for new, cleaner urban settings. Speed and electrodes are the basis of this fragrance set in the city of the future.

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Development and diffusion of olfactory identity

Solferino 28 Week: time travel with fragrance.

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