World Retail Congress 2022 and its Scent Message.

One more day until we share our ideas about how to rebuild a better retail among global top players in the industry. One day left before World Retail Congress 2022, of which we are a proud partner, takes place in Rome at Hotel Cavalieri Hilton Waldorf Astoria. “Speranza” is the custom fragrance we developed to scent this event. A luminous yet unexpected note that boosts positivity, enhances our mood, and arouses a feeling of hopefulness. “This year’s congress is all about a new beginning for the retail industry and a fresh approach to the future”, said World Retail Congress CEO, Ian McGarrigle. And so is “Speranza”, gently diffused in all networking areas thanks to Integra Fragrances’ scenting technology.