Integra Fragrances brings the olfactory experience to ITHIC 2026.

Integra Fragrances is a sponsor, for the first time, of ITHIC (Italian Hospitality Investment Conference), the conference dedicated to investment in the hospitality sector, taking place on 30th September and 1st October at Quark Hotel Milano. A key event for the hospitality industry, ITHIC brings together operators, investors, developers and professionals to explore the market’s main transformations and new opportunities for growth.
This year’s edition features eight thematic tracks, spanning capital markets and real estate, design and new destinations, with more than 150 speakers. Over 1,000 industry professionals are expected to attend, creating an environment for exchange and networking among leading figures in the hospitality sector.
Integra Fragrances brings its expertise in scent design to the ITHIC experience through "Golden Interlude", the olfactory signature developed for the event and diffused throughout the dedicated spaces using Integra Fragrances’ ambient scenting technology. The fragrance is an interpretation of Italian hospitality: a balance of luminous freshness, enveloping warmth and refined woody depth, designed to accompany the experience and leave a lasting trace in the memory.
Participation in ITHIC offers Integra Fragrances an opportunity to engage directly with the hospitality industry and share a vision of the hotel experience in which the identity of a place is also expressed through what guests breathe. From the creation of a bespoke olfactory signature to its diffusion throughout a space, fragrance becomes part of the atmosphere, helping to shape a coherent, distinctive and memorable experience.