From 6 to 10 June 2023, during the "Giorgio Armani Superyacht Regatta" in Porto Cervo, the Southern Wind Rendezvous and Trophy took place. Guests were delighted by a special gift, a reed diffuser scented with the brand's olfactory identity: “Blue Bliss”, a fresh and dynamic fragrance developed by Integra Fragrances for the sailing superyacht yard. “A juicy bergamot heralds an authentic and dynamic day on board. The zesty notes transmit energy and vitality, the neroli softens them with a touch of sun: it is the adrenaline of sailing, which releases a whirlwind of unique positive sensations." This is the inspiration behind “Blue Bliss”.