Case history /

Emirates

Flying Over the Dubai Skyline

Sip a coffee in the airport lobby while a fragrance surrounds you, inebriates you, and transports you away. Squint for a moment and you are already between the sand dunes warmed by the magnetic sunset of Dubai. This is the spell created by “Ammany Oud”, the signature scent that IF designed for Emirates. The mystery, the journey, the enigmatic charm of Middle Eastern nights. A mixture of suggestions with unmistakable origins. The olfactory identity of an airline company deeply linked to the imagery of its lands of origin, but which does not forget the varied cultural background of its frequent fliers. “Ammany Oud” brings the tastes of the Arab and Western worlds together in one fragrance. Agarwood, a rare and precious raw material, is the backbone of “Ammany Oud”. It quickly caresses the rich, enveloping nuances of Bulgarian rose, vanilla and ambergris. A sophisticated blend that is imperceptibly exotic, “Ammany Oud” gives wings to the imagination and awakens the sleepy desire to escape buried inside each one of us.

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Development and diffusion of olfactory identity

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