H&M. An Energy Discharge.

Rome, Via del Corso. In the evocative building that once housed the Military Union, the futuristic Fuksas lantern stands out against the sky of the Eternal City. Milan, Piazza del Duomo. The magnificent scenography of the arcades overlooks the unmistakable Gothic cathedral. These are the extraordinary locations that host the most iconic Italian H&M flagship stores. An accessible fragrance, loved by everyone, youthful and full of life. An essence that speaks the same fresh language of the brand to welcome customers into a sparkling, lively, energetic climate. Bright and passionate. “Orange Summer” is a whirlwind of dynamism that springs from the citrus notes of the head that enclose a marine facet. Grapefruit and basil mix together with the airy hues of rose and cypress, balanced by the special touch of vetyver. An explosion of joy that surrounds the lively environment of H&M with sparkling vitality.