“Esperanza” is the 2023 World Retail Congress scent identity.

For the second consecutive year, Integra Fragrances is a partner of the World Retail Congress, one of the most important international events in the world of retail, whose annual edition takes place at the Hotel Arts in Barcelona from 25 to 27 April 2023. To pamper the guests of the event, Integra Fragrances has developed and diffused in the dedicated spaces an exclusive olfactory identity called “Esperanza”, a bright but unexpected scent that lifts the mood and arouses optimism towards the future of retail.