A new olfactory signature for the 2026 edition of Milano Beauty Week.

Integra Fragrances, in collaboration with Italian perfumer Luca Maffei of Atelier Fragranze Milano, presents a new evolution of Milano Beauty Week’s original olfactory signature.
The new scent creation preserves its iconic Italian DNA, reinterpreting it through a more essential and luminous character, in harmony with the central theme of this edition. An ode to authentic beauty, born from the encounter of precious raw materials and luminous facets. A beauty that does not need to be seen: it can be breathed in.
The opening is a radiant awakening. Fresh and crystalline Bergamot illuminates the composition with its natural vitality, evoking the purity of morning dew. At the heart, Iris reveals its powdery and velvety character, precious and sophisticated, while Hedione introduces a delicate floral transparency, airy and luminous. An aquatic touch brings freshness and lightness to the composition, while Musk and Sandalwood complete the trail, creating a harmonious balance between fluidity and softness.
A new interpretation of Milano Beauty Week’s olfactory signature, evolving without losing its identity and expressing, through fragrance, a beauty that is essential and authentic.
A beauty to breathe, brought to life throughout the event venues through Integra Fragrances’ scent diffusion technology.
The fragrance accompanies visitors throughout their experience at Milano Beauty Week’s landmark venues in Milan: Palazzo Castiglioni, Palazzo Giureconsulti and Palazzo Bovara.