Packaging Première 2026: Integra Fragrances unveils “Carte Blanche”.

For the 2026 edition of Packaging Première Milan, the dialogue between creativity, material innovation and sensory experience evolves into a new immersive dimension through scent.
Each year, Packaging Première Milan introduces a new creative concept interpreted by a selected artist. For 2026, the exhibition theme Paper Tracks comes to life through the contemporary origami creations of Elisabetta Bonuccelli. Her artistic vision celebrates folds, gestures, patience and shared creation, transforming paper into a narrative language suspended between craftsmanship and industry, art and design.
As long-standing scent partner of Packaging Première Milan, Integra Fragrances translated the essence of Paper Tracks into an exclusive olfactory experience, developing a bespoke fragrance designed specifically for the upcoming edition.
The result is “Carte Blanche”, a custom-made scent creation inspired by the purity, texture and expressive freedom of paper itself. The fragrance opens with sparkling yuzu and luminous aldehydes, creating a clean and airy sensation that evokes blank pages and infinite creative possibilities. White florals add elegance and delicacy, while a refined accord of white musk and Iso E Super introduces a contemporary, transparent and tactile dimension, mirroring the soft and sophisticated nature of paper.
More than a scent, “Carte Blanche” becomes an invisible design element: a sensory layer capable of amplifying emotions, enhancing spatial perception and strengthening the connection between visitors and the exhibition experience.
Thanks to Integra Fragrances’ expertise in scent branding, the fragrance will welcome guests at the main entrance of the fair, accompany visitors through the art gallery and diffuse throughout the key exhibition areas, creating a coherent multi-sensory journey across the event.
With advanced diffusion technology and extensive know-how in bespoke perfumery for luxury brands, hospitality, retail and events, Integra Fragrances continues to redefine how fragrance can transform spaces into memorable emotional experiences.
At Packaging Première Milan 2026, scent becomes part of the creative language, guiding visitors to explore new possibilities between art, innovation and imagination.