Breathing beauty: Integra Fragrances, scent partner of Milano Beauty Week 2025.

Integra Fragrances is a partner of the fourth edition of Milano Beauty Week, the week dedicated to the culture of beauty and well-being, promoted by Cosmetica Italia and taking place in Milan from September 17 to 21, 2025.
For the occasion, Integra Fragrances brings its scent diffusion technology to the three symbolic venues of the event: Palazzo Castiglioni, Palazzo Giureconsulti, and Palazzo Bovara. In these prestigious spaces, visitors are welcomed by an exclusive fragrance, created by Italian perfumer Luca Maffei and diffused through our systems, transforming every environment into an immersive sensorial experience.
The fragrance thus becomes an invitation to explore the world of beauty and well-being, stimulating the senses and guiding the audience through an emotional and memorable journey.