The signature scent of Tiffany Ginza: “Musc Première” unveiled.

Tiffany & Co. celebrates a new chapter in Japan with the opening of its stunning new flagship boutique in the heart of Tokyo’s Ginza district, a space where heritage, design, and innovation meet.
With a captivating façade conceived by acclaimed Japanese architect Jun Aoki, and interiors envisioned by legendary designer Peter Marino, the store offers a unique experience.
Enhancing the immersive atmosphere of the space is “Musc Première”, a bespoke fragrance exclusively developed and diffused throughout the boutique using our scent technology.
With its delicate, silky accord, “Musc Première” embraces people like a soft caress. Petals of lily and camellia evoke a sense of comfort and refinement, while a suspended-in-time musk gently lingers in the air, enriching the store with understated elegance.