Case history /

Haier

“SpiceX” is the new Haier Italia custom room fragrance

“SpiceX” is the new custom fragrance developed by Integra Fragrances for Haier. The fresh, spicy and citrusy notes give this woody fragrance a special touch. Cedarwood brings elegance and depth, while sandalwood provides creaminess for a hypnotic sillage.

Services

Development and diffusion of olfactory identity

Haier has its own olfactory identity, “SpiceX”.

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