Integra Fragrances signs the bespoke olfactory identity for Sellier in London.

Integra Fragrances has developed a bespoke olfactory identity for Sellier, unveiled across two key retail locations: the boutique at Brompton Road and the space in Motcomb Street in London. The custom fragrance now diffuses throughout both environments, enhancing the in-store multi-sensory experience through a refined scent branding strategy.
Designed for Sellier, the luxury resale house known for redefining timeless fashion through sustainability, authenticity, and curated craftsmanship, the fragrance translates the brand’s DNA into a distinctive olfactory branding signature.
The composition combines elegant top notes of bergamot, black tea, and pink pepper, evolving into a sophisticated heart of cardamom and fig leaves, and settling into a warm, enveloping base of cedarwood, amber, and white musk.
Conceived as a luxury retail scent branding project, this olfactory identity reinforces brand recognition and emotional engagement across both locations. Through sensory marketing and custom fragrance design, Integra Fragrances creates immersive environments that celebrate individuality, craftsmanship, and the enduring allure of fashion beyond time.