Integra Fragrances shapes the scent of Luxury Hospitality Conference 2025.

The Luxury Hospitality Conference, Italy’s leading event dedicated to luxury hospitality, returns to Milan for the fifth consecutive year, hosted at Meliá Milano.
The conference brings together the most authoritative voices from the national and international scene for a journey through technology, personalization, digital strategies, service quality, marketing, management, and outstanding design, exploring the values of authenticity, exclusivity, and modernity that define high-end hospitality.
For this edition, Integra Fragrances enhances the experience with a unique multisensory dimension, creating the signature scent “Essenza Luxe”, diffused throughout the event spaces thanks to the company’s proprietary technology.
“Essenza Luxe” embodies the essence of conscious and authentic hospitality. It opens with effervescent notes of petitgrain, lemon blossom, and bright orange, a fresh and vibrant invitation that awakens the senses. At its heart, fig leaf, aromatic lavender, and resinous cypress express a natural elegance in perfect balance between nature and design. The base, enveloping and refined, combines musk, cedarwood, and vetiver, leaving a trail of warmth and depth.
A fragrance that symbolizes the future of high-end hospitality, where experience, emotion, and identity merge in perfect harmony.